Well, it’s not really a go yet because we don’t have the bikes, but, the time is right.
First though, we need to talk about what Freeride was, just in case you don’t know.
In the mid to late 90’s, a group of BC riders were getting themselves into Bike magazine regularly thanks to their ridiculous skills on the skree slopes of Kamloops. Eventually, a large chunk of an issue was devoted to these guys – Richey Schley, Wade Simmons, Brett Tippie, and others – and the scene was blown wide open. But, the scene needed better bikes.
The first bike that comes to mind when you think “freeride?” The Rocky Mountain Pipeline. However, Cannondale desperately wanted their bike to be one you thought of first. So much so that they trademarked the name “freeride.” Which was kinda dumb given that skiiers had used it for years, but we’re talking about trademark law in the U.S. – logic and reason do not apply.
This threw a wrench into Rocky’s plans to use it obviously. Until someone at Rocky came up with Froriders. History was made.