It’s not a stretch at all to say I wouldn’t be where I was today with mountain bikes had it not been for Mountain Bike Action. I read it for months without really understanding what was going on, but it was so exciting. Every other month there would be a bike you’ve never heard of, that they just raved about.
Where I lived at the time, you’d see Specializeds, Nishikis, Treks, maybe a Rocky Mountain. Which were all good bikes to be sure, but they weren’t exotic. Not like Yetis, or Kleins, or Serottas, or Savage Terminators. Learning that bikes like this existed showed me that something really cool was going on.
I think you can attribute a lot of it’s coolness to editor Zapata Espinoza, because after he left in 1993, things really went downhill.
(See what I did there?)